A behavioral diagnosis of your audience — and a content playbook you can use anywhere.
The diagnostic report names the mechanisms at play, maps causal chains, and gives concrete content guidelines you can apply inside BehaviorPro — or in any other writing tool, brief or workflow.
Pro and Enterprise plans. Each report uses credits — even when used standalone.
How it works
From research to behavior-first persona in four steps
- 1
Intake
Describe the audience or upload research documents. Domain, role and situation give the AI the context it needs.
- 2
Behavioral diagnosis
AI synthesizes a structured profile: primary mechanisms, barriers, interventions and contraindications.
- 3
Save & reuse
The persona lives at account level. Attach it to any case with one click — never re-brief the same audience again.
- 4
Targeted optimization
The optimizer picks techniques tuned to your persona's specific behavioral mechanisms.
Inside the report
The diagnostic report is the deliverable
Every persona produces a structured report you can read, share and act on — inside BehaviorPro or wherever your team writes content.
Primary behavioral mechanisms
The named mechanisms driving how this audience decides — each one mapped to a marker from the 300+ library, with an intensity rating.
Causal chains
How the mechanisms link together: which one triggers the next, where the chain leads to action and where it leads to inaction.
Content guidelines (do this)
Concrete writing rules: which framings work, which evidence types land, which tone fits — usable as a briefing in any tool.
Contraindications (avoid this)
Techniques and framings that would backfire for this audience, with the reasoning behind each red line.
Natural-language summary
A one-paragraph plain-language summary of the audience — for the brief's first page, a deck slide or a stakeholder email.
Word-ready, hand-off ready
Exportable as a .docx for design briefs, agency hand-offs, audience workshops and inputs to any other AI writing tool.
What you get
A diagnosis, not a character sketch
Every persona element maps to a behavioral mechanism with a causal explanation and an intervention recommendation.
Diagnostic, not descriptive
Most persona tools give you a character sketch. Synthetic Personas give you a behavioral diagnosis: named mechanisms, causal chains, interventions.
Grounded in 300+ behavioral markers
Every persona maps to specific markers from the BehaviorPro library so the optimizer can target the right levers.
Structured behavioral profile
Primary mechanisms, barriers, recommended interventions and contraindications — all structured fields, not free text.
Audience × domain targeting
Tailors optimization to a specific audience–domain combination (e.g. pension decisions, B2B procurement, healthcare adoption).
Reusable inside and outside BehaviorPro
Attach the persona to any BehaviorPro case, or export the report and use it as a behavioral briefing for your team, agency or other AI tools.
Builds from your own research
Upload research docs, transcripts, market reports — the builder distills them into a behavior-first profile.
Integrates with the optimizer
Attach a persona at case creation. The optimizer adapts technique selection to that specific audience.
Content guidelines you can apply anywhere
The report contains concrete writing guidelines — do this, avoid that, lead with this kind of evidence — usable in any copy tool, not just BehaviorPro.
Exportable to Word
Download the full report as a .docx for stakeholder review, design briefs, agency hand-offs and audience workshops.
Every choice explained
See exactly which markers and mechanisms drive each profile element — transparent, auditable, learnable.
Your research stays private
SSL-encrypted, EU-hosted, never used to train AI models. Personas remain inside your BehaviorPro account.
Used by
Strategy, research and behavioral design teams
Real testimonials from early users — full case studies coming soon.
“Synthetic Personas changed our brief format. Clients see the behavioral mechanisms behind their audience, not just a stock demographic.”
“Built a persona from a stack of interview transcripts in 20 minutes. The intervention recommendations alone are worth the subscription.”
“Finally, a persona tool grounded in actual psychology. The contraindications save us from interventions that would backfire.”
Questions about Synthetic Personas
Get the diagnosis. Get the playbook. Use it anywhere.
Bring an intake, a research deck or a stack of transcripts. Receive a structured behavioral report with causal chains and content guidelines you can apply on day one.
Pro and Enterprise plans. Each report uses credits — even when used standalone.